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Team Branding for the 2010 British Transplant Games

Posted on Thu, 22 Jul 2010 14:50 by Andy Ashdown
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Team Branding for the 2010 British Transplant Games images

Evelina VIPs

Andy Ashdown Design has the privilege of creating team branding for Evelina Children's Hospital.

The Evelina VIPs are a team of children, all of whom have received a kidney transplant and are cared for by the Evelina Children's Hospital at St. Thomas' Hospital in London.

The team will be competing in The British Transplant Games from 19th to 22nd August, being hosted this year in Bath. The Games are a high profile, annual event and the Evelina VIPs will be up against teams from Great Ormond Street Hospital, Alder Hey Children's Hospital and Birmingham Children's Hospital to name a few.

Andy Ashdown Design has created a new brand identity for the team, including a sporty penguin mascot. The design has been implemented on a range of competitors' and supporters' clothing, team banners, sponsorship forms and certificates.

Continued development of the branding will extend throughout the year for use on fundraising material in readiness for the 2011 Games in Belfast.

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